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LEGAL & POLICIES

Basically Fine: Privacy Policy

Last Updated: January 1, 2026

Dallas Cotton Brands LLC (“Dallas Cotton Brands,” “Dallas Cotton,” “we,” “us,” or “our”) is the legal parent company that owns and operates multiple e-commerce brands and websites, including but not limited to basicallyfine.co, heroshirtstore.com, myfaithwear.com, petshirtstore.com, and cruiseshirtstore.com, as well as other current and future Dallas Cotton Brands websites, storefronts, and online services (collectively, the “Sites”).

This Privacy Policy applies to all websites, stores, and services operated by Dallas Cotton Brands LLC where this Privacy Policy is posted. By accessing or using any of our Sites, submitting information, creating an account, or placing an order, you acknowledge that you have read and understand this Privacy Policy.

Company Information and Contact

Dallas Cotton Brands LLC
Website: https://basicallyfine.co
Phone: (972) 812-3800
Email: legal@basicallyfine.co

Billing Notice:
Purchases made on any Dallas Cotton Brands website may appear on your billing statement or invoice as Dallas Cotton Brands LLC (or a substantially similar descriptor), regardless of the individual brand or store through which the purchase was made.

Information We Collect

We collect personal information in the following ways:

Information You Provide

Depending on how you interact with our Sites, we may collect:

  • Identifiers and Contact Information: name, email address, telephone number, mobile number
  • Demographic Information: date of birth (if voluntarily provided)
  • Address Information: billing address, shipping address, and work address (if provided)
  • Organization Information: company or organization name (if provided)
  • Order and Transaction Information: products purchased, sizes, customization details, order history, returns, and exchanges
  • Payment Information: payments are processed by third-party payment processors; we do not store full payment card numbers, but we may retain limited transaction details for records, reconciliation, and customer support
  • Communications: messages submitted through forms, email, SMS, phone calls, or customer support channels
  • Preferences: marketing and communication preferences

Providing optional information, including a phone number, is voluntary unless otherwise clearly stated.

Information Collected Automatically

When you visit our Sites, we may automatically collect:

  • IP address
  • Browser type, device type, and operating system
  • Pages viewed, links clicked, and referring URLs
  • Date, time, and duration of visits
  • Approximate geographic location derived from IP address

This information is collected through cookies and similar technologies.

Information from Third Parties

We may receive information from:

  • Third-party marketplaces or sales platforms
  • Payment processors
  • Shipping carriers and logistics providers
  • Analytics and advertising platforms
  • Order management, storefront, and fulfillment systems

How We Use Information

We use personal information to:

  • Process and fulfill orders
  • Manage payments, shipping, returns, and exchanges
  • Provide customer service and respond to inquiries
  • Operate, maintain, and improve our Sites
  • Communicate regarding orders, accounts, and services
  • Send marketing or promotional communications where permitted
  • Measure marketing effectiveness and website performance
  • Prevent fraud and secure our systems
  • Comply with legal, regulatory, and contractual obligations

How We Share Information

We may share personal information with the following categories of service providers as necessary to operate our business:

  • E-commerce platform and website hosting providers
  • Payment processors
  • Print fulfillment, decoration, and production partners, including print-on-demand, embroidery, screen printing, heat transfer, and related services
  • Order and program management platforms used for storefronts, group ordering, approvals, inventory, or fulfillment workflows
  • Shipping and logistics providers
  • Customer support and communications platforms
  • Analytics and advertising providers
  • Professional advisors (legal, accounting, auditors)
  • Government or law enforcement authorities when required by law

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All other categories of data sharing expressly exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

We do not sell personal information for monetary consideration.

Cookies, Analytics, and Advertising

We use cookies and similar technologies for:

  • Essential website functionality
  • Security and fraud prevention
  • Analytics and performance measurement
  • Advertising measurement and, where applicable, retargeting

You may manage cookies through your browser settings. Disabling cookies may impact site functionality.

Your Choices

  • Email marketing: unsubscribe using the link in emails or by contacting us
  • SMS messaging: opt out by replying STOP or contacting us
  • Account information: update through account settings where available
  • Cookies: manage via browser and device controls

California Privacy Rights (CCPA / CPRA)

If you are a California resident, you may have the right to:

  • Know what personal information we collect, use, and share
  • Request deletion of personal information (subject to legal exceptions)
  • Request correction of inaccurate personal information
  • Opt out of “sharing” for cross-context behavioral advertising
  • Not be discriminated against for exercising privacy rights

How to Exercise Your Rights

Email: legal@basicallyfine.co
Subject Line: California Privacy Request
Phone: (972) 812-3800

We will verify your identity before responding.

Data Retention

We retain personal information only as long as reasonably necessary to:

  • Fulfill orders and services
  • Maintain business and financial records
  • Comply with legal obligations
  • Resolve disputes and enforce agreements

Security

We use reasonable administrative, technical, and organizational safeguards to protect personal information. However, no system is completely secure, and we cannot guarantee absolute security.

Children’s Privacy

Our Sites are not intended for children under the age of 13, and we do not knowingly collect personal information from children under 13. If such information is discovered, it will be deleted.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date reflects the most recent revision. Continued use of our Sites constitutes acceptance of the updated policy.

Contact Us

Dallas Cotton Brands LLC
Phone: (972) 812-3800
Email: legal@basicallyfine.co
Website: https://basicallyfine.co