HER STORY
Basically Fine started with a season that changed everything.
Our daughter faced five brain aneurysms during her senior year at the University of Tennessee. Surgery and recovery created immense challenges and made it an uphill battle, but she refused to let it stop her. She crossed the graduation stage, redirected, and is now finishing law school at Texas Tech.
Whenever anyone asked how she was doing, there was only ever one answer.
basically fine.
HOW IT STARTED
1
Senior year at the University of Tennessee.
2
Doctors found five brain aneurysms, without warning.
3
Brain Surgery & Recovery
4
She came back. Redirected and Graduated - Unstoppable.
5
Now finishing law school at Texas Tech.
“We raised our daughters to build a life on their own terms. Sherry proved that in a season that could have taken her under, she came out of it more herself than ever. This brand carries her story, but it’s for every woman carrying that same kind of strength. She’s capable. She’s basically fine.”
Jake, Founder & Dad
THE BUSINESS BEHIND IT
Dallas Cotton Brands
Basically Fine is part of Dallas Cotton Brands LLC, a family business we started around 2017, first making shirts for marching bands and school groups back home in Tennessee, then growing as more local businesses asked for the same work.
When life brought us to the Dallas-Fort Worth area, the business grew with us. What started as a shirt shop is still built the same way it always was: with family, with care, and with the belief that the right shirt can hold a whole story.
Dallas Cotton Brands Texas flag mark
a brand of Dallas Cotton Brands LLC
OUR VALUES
What we build on
FAITH ROOTED
We build on the belief that people are stronger than they know.
FAMILY BUILT
This brand started at a dining table, and it still runs that way.
TEXAS PROUD
Built in Texas, raised in the Appalachian hills, with grit and quiet confidence.
VETERAN OWNED
Discipline and showing up, put to work on something that matters.