she means business
For the ambitious, the underestimated, the unbothered.
The collection for the woman who is done being underestimated.
shop she means business
gift her something good
Just because. For her. For teachers. For new moms.
Small things that say you were paying attention.
shop gifts
the everyday edit
For the ordinary days after the milestone.
Nothing dramatic. Just what she reaches for on a Tuesday.
shop the everyday edit
1
she fought hard
2
she got soft
3
she’s basically fine
SHOP BY OCCASION
the collections
three ways of seeing the everyday, all fully basically fine.
FOR THE AMBITIOUS
She Means Business
For the underestimated and the unbothered.
shop she means business →
FOR SOMEONE ELSE
Gift Her Something Good
Just because, for her, for teachers, for new moms.
shop the gifts →A FEW THINGS FOR TODAY
Designs worth a closer look
A few things that might say exactly what you were thinking.
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New
Talk Dirt To Me Gardening T-Shirt
Price range: $18.80 through $27.00 Choose options This product has multiple variants. The options may be chosen on the product page -
New
My Dog Said Staying In Funny Dog Lover T-Shirt
Price range: $18.80 through $27.00 Choose options This product has multiple variants. The options may be chosen on the product page -
New
She Means Business Feminist Law T-Shirt
Price range: $18.80 through $27.00 Choose options This product has multiple variants. The options may be chosen on the product page -
New
Grace Over Perfection Floral Christian T-Shirt
Price range: $18.80 through $27.00 Choose options This product has multiple variants. The options may be chosen on the product page
“fought hard, still soft, basically fine.”
not fine like small. fine like settled. basically fine is a way of seeing the everyday — not just a shirt with a saying on it.
read our story
THE PEOPLE BEHIND IT
Sherry, Sarah, Jake, & Sharon
Basically Fine started with a daughter’s senior year, a diagnosis nobody expected, and an answer that stuck: “basically fine.” What began as a family’s shorthand became a way of seeing the everyday.
read the full story →STORIES BEHIND THE BRAND
From the Journal
The stories behind what we make—and the moments that remind us we’re basically fine.
